Introducing PANTONE®
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
PANTONE Color of the year 2018
Inventive and imaginative, Ultra Violet. A dramatically provocative and thoughtful blue-based purple, Ultra Violet (18-3838) communicates originality, ingenuity, and visionary thinking that points us toward the future.
"Complex and contemplative, Ultra Violet, suggests the mysteries of the cosmos," explains Pantone. "The intrigue of what lies ahead, and the discoveries beyond where we are now."