Introducing PANTONE®

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.

PANTONE Color of the year 2018

Inventive and imaginative, Ultra Violet. A dramatically provocative and thoughtful blue-based purple, Ultra Violet (18-3838) communicates originality, ingenuity, and visionary thinking that points us toward the future.


"Complex and contemplative, Ultra Violet, suggests the mysteries of the cosmos," explains Pantone. "The intrigue of what lies ahead, and the discoveries beyond where we are now."

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a refuge from today's over-stimulated world.

Purple has long been symbolic of counterculture, unconventionality, and artistic brilliance. Consider musical icons Prince, David Bowie, and Jimi Hendrix. Seen as a bold colour choice by many, Pantone believes Ultra Violet symbolises unconventionality and artistic brilliance. So, what better colour to inject individuality and life into your interior than this inspirational shade of purple?

How do we bring this punchy Ultra Violet in to your home?

This colour calls for you to be creative. It's definitely a strong colour and, as such, will work fabulously as an accent; use it on cushions, throws, ceramics, wall art and tableware.

Or combine it with the popular trend of bringing the outdoors inside and add some purple flowers to your room scheme with one of the many choices of floral fabrics that feature purple from our fabric houses, such as James Dunlop, Warwick, Charles Parsons, Textilia, Hemptech and many more.

Layering shades of lilac, mauve, amethyst and purple to achieve an overall scheme that is cohesive but not overwhelming would all work brilliantly.