"Some people normally write poetry just for themselves, and many when they submit a piece say, 'I didn't ever think I would do this'.
"That's what excites me, giving people the opportunity to share their poems and take that step."
Jill says she is always keen to hear from businesses wanting to be a Poetry in Windows host, and they don't have to be in the inner city.
"Our previous hosts have loved having the poems in their windows."
As well as poems being featured in business windows, the Rotorua Library will be featuring them on its big screen.
Rotorua Library's Sue Heke says, since the library is also celebrating Family History Month in August, submitters may consider writing a poem about a family member from their own family tree.
"These would be considered for displaying on the library's big screen in August, another way of celebrating our community."
The deadline for Poetry in Windows submissions has been extended to August 1, 8pm.
Writers can submit up to three of their original short poems (max 75 words), as a Word document or in an email to poetrybombrotorua@gmail.com.
For more information contact Jill Walker on thetravellingtuatara@gmail.com or (07) 362 0888.
Poetry Bomb is supported by Rotorua Civic Arts Trust and Rotorua Lakes Council.