The best thing you can give an elderly person is time, according to an Age Concern spokeswoman in Rotorua.
Age Concern Rotorua celebrated International Day of the Older Person yesterday with speeches and a morning tea at their office on Amohau St.
Age Concern Rotorua manager Hillary Thole spoke during the event and said loneliness in Rotorua was something they wanted to combat.
"[Loneliness] is a serious issue. In an ideal world you would have neighbours visiting elderly but that doesn't happen in today's world, people are too busy."
She said they had recently started a visiting service where volunteers can sign up and meet with older people in Rotorua once a week.