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Home / Rotorua Daily Post

Tamaki quits first foray into South Island

Rotorua Daily Post
23 May, 2012 08:09 PM3 mins to read

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Rotorua's Tamaki Heritage Experiences is refusing to say how much of a financial hit it took from the closure of its Christchurch Maori village.

Two gateways and a bridge are all that's left of the  firm's first foray into the South Island tourism market.

The heritage village opened in 2007 amid much fanfare after a multimillion dollar makeover of a former dump site beside the Ferrymead Heritage Park, It  now looks more like an abandoned wasteland.

Co-owner Doug Tamaki confirmed that several larger buildings had been dismantled and transported back to the company's Rotorua base, and huts and fencing from the replicapa had been sold to the Ko Tane Living Maori Village at Christchurch's Willowbank Wildlife Park.

Tamaki said the company had negotiated an end to the lease on the Christchurch City Council-owned land and he understood other commercial enterprises were interested in using the site.

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The Maori village was initially claimed to have cost $6 million, a figure that Tamaki says was based on developing the park with a partner.

Tamaki Heritage Experiences ended up going it alone but he wouldn't reveal the final cost of the venture, which at its peak employed about 60 people.

As well as the working Maori village the three-hour Lost in Our Own Land cultural experience included an audiovisual presentation, battle re-enactment, and tram ride through Ferrymead's historic European township.

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Tamaki said the heartbreaking closure was forced on them by the negative impact of the earthquakes and the recession on the region's tourism industry.

"After the February earthquake we had all our wholesalers cancelling and they said they wouldn't be coming through for the next two or three years and that's something we just couldn't sustain.''

However, Ferrymead Heritage Park manager Newton Dodge said activity at the Maori village had tailed off well before any earthquakes and the firm's payment for use of park facilities had not proved the financial bonanza some had predicted.

"It was nice to have had some income while they were there, but it's not something I'd write home about and as a percentage of our turnover it would have been 8 to 10 per cent.''

Tamaki denied the Christchurch operation was struggling pre-quakes.

"We knew we'd have to work hard in the first five years to establish ourselves and get a good reputation within the South Island as we have nationwide

"It has been quite hard, the Rotorua business was supporting both and that's not what it was supposed to do.''

He said his company might consider re-entering the Christchurch market if visitor numbers pick up.



Although the closure has left Ko Tane village without a competitor, co-owner Dave Brennan is still sorry to see the  company leave the city.

"It was good having them here, too, because it has now put more cultural awareness on Christchurch.''

Brennan said that the buildings from the  enterprise would allow Ko Tane to triple the size of its Maori village but future developments would depend on better tourist numbers.

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"We've just had the shortest season I can think of. It was all over by the end of February instead of winding down towards the end of April. The wholesalers are directing traffic away from here.''

-APNZ

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