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Home / Rotorua Daily Post

Rotorua's Okere Falls Store lays claim to country's top toasted sandwich

Shauni James
By Shauni James
Rotorua Weekender reporter·Rotorua Daily Post·
27 Jul, 2022 03:19 AM5 mins to read

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Chef Rich Johns has won the title with his 'Get Smoked, Pickled + Toasted' creation. Video / ROTORUA DAILY POST

Keeping sauces to the middle and the more cheese you can put on the better are just a couple of the tips from the 2022 Great New Zealand Toastie Takeover winner.

The North Island has finally snagged bragging rights to the country's best-toasted sandwich, with Rotorua's Okere Falls Store and Craft Beer Garden winning the competition.

Chef Rich Johns from the cafe has won the hotly contested title – and brought an end to the South Island's three-year winning streak in the competition – with his 'Get Smoked, Pickled + Toasted' creation.

The winning sandwich consists of house-smoked, beer-brined brisket, McClure's Pickles, hop-salted mozzarella, smoked cheddar, watercress, and horseradish on Bread Asylum X Lumberjack Brewing spent grain sourdough with pickle brine sour cream and a beer gravy dipping bowl.

Rich, who has worked at the Okere Falls Store café for the past six years, entered the Great New Zealand Toastie Takeover last year and just missed out on making the finalist round.

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He returned for another attempt, proving that second time can also be the charm.

He says the inspiration for 'Get Smoked, Pickled + Toasted' stemmed from one of the staff that worked there at the time, Raine.

She had been watching a bunch of YouTube videos while off with Covid and suggested adding a smoked brisket toasted sandwich to the menu.

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Rich Johns' 'Get Smoked, Pickled + Toasted' creation.  Photo  / Andrew Warner
Rich Johns' 'Get Smoked, Pickled + Toasted' creation. Photo / Andrew Warner

Rich says they kept the idea in the back of their minds, but at the time did not have a smoker. He ended up convincing the owner to buy a smoker and they went from there.

He says once they had decided to use brisket, it was a matter of hours in which they had the rest of the combination sorted, and decided it would be a great idea to involve their mates at Lumberjack Brewing and Bread Asylum.

The brisket was brined in a house lager from local brewer Lumberjack Brewing, then spritzed with McClure's pickle brine and smoked for 24 hours onsite using a special rub.

A former wedding photographer with a deep passion for food and flavour, Rich switched careers when he decided photography took him away from his young family too often.

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He started working as a barista at Okere Falls Store, and after displaying an interest in menu development, moved to the kitchen, where he eventually became head chef.

Rich says they were stoked to be crowned the country's toasted sandwich champion.

"It's still sinking in, but it's a huge honour," he says. "It reinforces the love and care we put into the creations at Okere Falls - we get lots of compliments from our diners on the food.

He says, "It shows we are on the right track, people enjoy what we're doing, and we are going to keep on creating awesome food".

And what are his tips to creating a delicious toasted sandwich?

"Definitely the more cheese you can put on the better, lots of butter or mayonnaise on the outside (not the inside) and keep any sauces to the middles otherwise you end up with soggy bread.

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Chef Rich Johns with his award winning 'Get Smoked, Pickled + Toasted' creation.  Photo / Andrew Warner
Chef Rich Johns with his award winning 'Get Smoked, Pickled + Toasted' creation. Photo / Andrew Warner

"Sometimes less in more, even though that's not the case with this one."

The competition's head judge, Kerry Tyack, says this year's winner was highly innovative in using both the familiar and readily available.

"The Okere Falls Store is a craft beer café, and it was great to see they maxed out the influence of craft brewing - for example, using hop-salted mozzarella, beer-soaked brisket, and artisan sourdough bread made from spent brewing grains," he says.

"We also enjoyed the nod to wild food via the use of watercress, while using the pickles as a palate-cleansing element was inspired. Their juice lifted the sour cream to a pickle and dill inspired high.

"The entry also delivered epic mouthfeel and both complementary and contrasting flavours. No ingredient was superfluous, we gave it a perfect score for taste.

"We should also mention the inclusion of a brief note explaining the brewing philosophy behind the main ingredients. It tied everything together perfectly."

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McClure's Pickles co-founder Joe McClure says while the quest to find Aotearoa's tastiest toastie may be over for another year, it's clear the Kiwi love affair with the toasted sandwich is as strong as ever.

"This has been another watershed year for the Great New Zealand Toastie Takeover, one in which the judges were given the mammoth task of choosing a winner, while the entrants had to manoeuvre through the unique trading challenges thrown up by Covid-19.

"But everyone made the necessary adjustments in typically innovative ways, and we've had another hugely exciting competition."

This fifth year of the competition saw more than 140,000 toasties served up to customers across the more than 180 eateries vying for the title.

The Great New Zealand Toastie Takeover competition criteria required sandwiches to be toasted between two slices of bread and able to be eaten by hand. The toasties also needed to contain cheese and McClure's pickles, with all the other ingredients up to the entrant's imagination.

Thirteen finalists were selected from the 180 entrants and were all judged on the same criteria, including presentation, effectiveness of preparation technique, eatability, taste, innovation, and originality.

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Rich Johns and Okere Falls Store can now claim to the top toastie award by way of a bespoke Rikki Berger trophy, a year's worth of McClure's Pickles, and $500 in vouchers to give away to customers.

The winning toasted sandwich remains on their menu seven days a week (from 10am – 4pm) until the end of August – and potentially beyond.

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