Rotorua Museum to turn pink for October

Rotorua Museum will turn pink for breast cancer awareness next month. Photo/File

Landmarks around the world, including Rotorua Museum, will light up pink next month to help raise public awareness about breast cancer.

Sunday marks the first day of Breast Cancer Awareness Month and different landmarks around New Zealand are taking part in the Global Illumination Campaign.

"We are so grateful to all these landmarks for lending their support this year," said Evangelia Henderson, chief executive of Breast Cancer Foundation NZ. "They give such a wonderful visual reminder that every woman should be breast-aware."

The campaign runs for the month of October and strategically aligns with the foundation's major fundraising event, the Pink Ribbon Street Appeal, which takes place on the October 13 and 14.

Money raised through BCFNZ's Pink Ribbon Street Appeal and through community fundraising events around the country will fund research into new targeted treatments, life-saving awareness initiatives and education programmes, and support New Zealanders going through breast cancer.