The "incredible trout fishing" in Rotorua's lakes and streams will be promoted to thousands of Aucklanders this week.
Fish & Game trout fishing experts from the Eastern Region office in Rotorua will have a stand at the Hutchwilco New Zealand Boat Show, which starts in Auckland tomorrow.
It's the fifth year Fish & Game are taking their live trout aquarium and know-how up to Auckland for the show.
Fish & Game officer Mark Sherburn said in spite of the high rate of small boat ownership in Auckland, many locals were only vaguely aware of the "incredible trout fishing resources" just a few hours down the motorway in the Rotorua lakes district.
Fish & Game's key message is that not far from home, Aucklanders can access one of the world's finest trout fishing locations in a city that has a whole range of family-friendly attractions.