If you pass go you may find yourself on Rotorua's Fenton St.
The street has finally made it - on to the board of the Monopoly game.
Fenton St is among 23 streets selected from around New Zealand to go on the Pink Ribbon edition of the game coinciding with the game's 75th anniversary.
The Rotorua street replaces one of the traditional yellow places on the board - Coventry St. The yellow places are the third most expensive group of properties in the board game after blue and dark green.
Destination Rotorua Tourism marketing manger Dave Whorwood said he was "pretty happy" to see Fenton St making it on to a respected part of the board. He reckoned players would be keen to fill up Fenton St with hotels.
"It's the home of hotels and motels. It would make sense," Mr Whorwood said.
A Rotorua street making it on to a Monopoly board was good for the city.
"I think any opportunity for us to get a mention, particularly on something as popular as Monopoly, is fantastic for Rotorua."
The new look Monopoly board features Kiwi organisations on street names in towns and cities throughout the country.
Each of the places on the board were sponsored by a New Zealand business with Eveready sponsoring Fenton St. Eveready chose the street as staff had fond memories of an event they came to in Rotorua.
"Many years ago we had an Eveready conference on Fenton St at Rydges. We had a great time so when the opportunity came up we were pleased to be the sponsor," said brand manager Anita Vallabh.
The company paid $5000 to sponsor the street.
Joining forces with 25 iconic Kiwi companies, the newly launched Monopoly game has dealt real money to the New Zealand Breast Cancer Foundation, presenting them with the largest single pink product donation of $112,027.
The Pink Ribbon edition went on sale on Wednesday.
-The Daily Post is giving away five of the new games. If you want to be in the draw to win one of the games worth $49.99 send your name, address and contact phone number to Abigail Hartevelt, The Daily Post, PO Box 1442, Rotorua or via email to readers@dailypost.co.nz and write the word "Monopoly" in the message box. Entries close at 4pm on Monday, October 11.
Motel mile makes it on to Monopoly board
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