"We left no stone unturned to capture anything that was interesting or a bit off-beat and quirky.
"This song has such a strong affinity with Rotorua, and we wanted to capture that raw, personal emotion by filming everyday people of Rotorua - and show the pride and passion they have for their city."
Richards said local school children really rose to the occasion and their performances were "absolute gold".
The contemporary version of the song was recorded by Steven and Macfehin last year as the backing soundtrack for a series of television commercials which star Rotorua teenager Te Rina West. The opening verse can be heard during the 15 second ads and the song proved to be an online hit. Te Rina has also made a guest appearance in the new video.
"We wanted to take a simple, quintessential kiwi approach to the soundtrack that resonates so strongly with our destination and perceptions of it."