Mr McClay said any company looking to invest in the exports sector should consider Rotorua.
"We have land available, a skilled and willing workforce, good infrastructure and offer extremely good quality of life for prospective investors."
The $455 million NZ Transport Agency (NZTA) project delivers 21km of four-lane, median divided highway between Tauranga and Paengaroa and will provide more predictable travel times.
Harry Wilson, NZTA's Waikato/Bay of Plenty regional director, said the new road would leave a lasting impression on the Bay of Plenty region, bringing many social benefits and opening up further economic opportunities in the Eastern Bay of Plenty.
"It will be a strong anchor to support managed land use in a planned and sensible progression in this region."
The highway goes from Te Maunga in Tauranga through to the new Paengaroa roundabout, which replaces the former junction of State Highways 2 and 33 (the Rotorua and Whakatane highways).
The project involved 550,000 sq m of new road, more than three million cubic metres of earthworks and saw seven new bridges built.
Tauranga Eastern Link
• 21km of four lane median-divided highway
• $455 million cost
•220,000m2 of new road
• 300,000 new native plants
• 3,000,000m3 of earthworks moved
• Six different iwi represented within the project
• 150 farmers consulted for land access
• 92 per cent of the public voted yes to having the road tolled, knowing it would bring construction forward by 10 years.
• Third time lucky - the TEL underwent three name changes: the Te Puke Bypass, the Tauranga Eastern Arterial and finally the Tauranga Eastern Link.