The Hello Sunday Morning campaign, which aims to change Kiwis' drinking habits, has reached Rotorua.
The challenge invites people to give up alcohol for three months and to reap the benefits of having a clear head on Sunday mornings. It's hoped that the alcohol-free stint will help change people's drinkinghabits.
Professional stunt woman and campaign promoter Jazz Rowland met with keen Rotorua Hello Sunday Morningers (HSMers) yesterday, as part of the local launch, to discuss the pros and cons of the challenge.
"When I did my three months it was a huge eye-opener," she said. "It was a really hard thing to learn that I didn't actually require something like getting drunk to be myself or to be confident and have fun.
"The [Kiwi] culture has made getting drunk okay. It is okay to be stumbling about your favourite pub at 3am just to have fun - which it shouldn't be.
She said people could sign up for the challenge online through Twitter, Facebook or the website www.hellosundaymorning.com.au to get encouragement from others taking on a three-month, one-month, or even one-week challenge and to write about it on the web.
"We are looking to organise a joint activity after a month or so that HSMers can come and enjoy in Rotorua to show you don't need to get drunk to have fun," Ms Rowland said.
