Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Covid 19 coronavirus Delta outbreak: Jobseekers spike by hundreds in lockdown

Cira Olivier
By Cira Olivier
Multimedia Journalist, Bay of Plenty Times·Rotorua Daily Post·
12 Sep, 2021 06:00 PM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Jobseeker numbers jumped by nearly 600 in the first fortnight of lockdown. Photo / File

Jobseeker numbers jumped by nearly 600 in the first fortnight of lockdown. Photo / File

The Bay of Plenty job market has come through the latest lockdown relatively unscathed, new figures show.

However, a Rotorua business leader says the figures do not reflect the many tourism-based businesses struggling to survive, and those that have already shut, a business leader says.

Ministry of Social Development figures show the number of people on Jobseeker benefits grew by 738 in the Bay of Plenty Regional Council area in the first three weeks of lockdown. This took the total number to 16,272.

That spike, mainly attributed to the traditional end of the kiwifruit season, was much lower than during last year's lockdown when 1590 signed on for the benefit in the first three weeks.

There are currently 16,272 people on the jobseeker benefit, an increase 738 in the tthree weeks since lockdown began, according to the Ministry of Social Development's latest figures.

Advertisement
Advertise with NZME.

Rotorua Chamber of Commerce chief executive Bryce Heard said while some sectors were doing well, others were suffering especially with the loss of international tourism.

Primary industries like dairy, meat, forestry, kiwifruit, and wine was the strength in New Zealand economy, but he said the high international demand wouldn't last forever.

Travel, events, professional training, tourism, accommodation, hospitality and some parts of retail were hurting the most, he said.

Advertisement
Advertise with NZME.

He said the overall statistics did not reflect the many tourism-based businesses struggling to survive, and those that have already shut.

"They cannot keep "bouncing back" from repetitive lockdowns," he said.

Discover more

Drive-through vaccination clinics set up in Rotorua and Taupō

28 Aug 11:30 PM

Zizi Sparks: Level 2 relief needed for struggling business owners

05 Sep 10:00 PM

'We've got to do this right': What 'Delta level 2' means for Rotorua

06 Sep 07:26 AM

Two-meke! More Rotorua businesses open with level 2 under way

07 Sep 07:46 PM
Rotorrua Chamber of Commerce chief executive Bryce Heard. Photo / File
Rotorrua Chamber of Commerce chief executive Bryce Heard. Photo / File

Rotorua Economic Development chief executive Andrew Wilson said the spike in jobseekers was "all too familiar" and seen across the country when businesses were restricted.

He said the region was lucky this lockdown had a smaller hit on employment numbers than last year.

He said the focus on creating jobs in a range of industries, including those less affected by lockdowns, was "hugely" beneficial and needed to continue.

Rotorua Economic Development chief executive Andrew Wilson. Photo / File
Rotorua Economic Development chief executive Andrew Wilson. Photo / File

Talent ID recruitment and human resource specialist Holly Opper said a skills shortage along with people being picky about jobs or salaries had seen the market stagnate.

While plenty of jobs were available, many needed specific skills or experience, she said.

In terms of listings, she had only seen one job pulled due to the lockdown with "plenty" of other roles coming up over the past two weeks.

The agency was also on the hunt for new skilled candidates and she noted lower-level positions would become available as people move to higher-skilled positions.

Advertisement
Advertise with NZME.

She said some industries were more affected than others, and people may need to diversify themselves.

"They need to understand that many skills are transferable and they need to value their experiences. Having the right attitude goes a long way too."

Q Jumpers co-founder and chief executive Simon Oldham said the spike in unemployment could be linked to the kiwifruit pruning season ending in August.

This lockdown was "very different" to the last with employers holding on to staff — through short-term help from the wage subsidy — after finding it difficult to rehire last year.

Only a few companies implemented hiring freezes this time compared to most doing it in 2020.

In the first lockdown, there were "massive" layoffs and recruitment advertising dropped 88 per cent between March and April.

Between July and August this year, advertising spend was up 20 per cent, however, it had slowed in the first eight days of September, Oldham said.

The agency's clients were still struggling to find staff.

Job numbers remained high but people still struggled to provide food — a key issue in the latest lockdown.

Rotorua Budget Advisory Services manager Pakanui Tuhura said people who become unemployed went through a grieving process and getting them to act as early as possible is difficult when they're in denial.

Getting them to be fully engaged in their recovery is "typically our biggest struggle" and included getting them to quickly apply for unemployment relief, encourage them to start job hunting, and help prioritise and organise debts.

"We can get back to higher employment rates but in some areas of the economy the work that people take up in the future may not be the work that they had pre-Covid."

Strength and support for businesses was a "vital" part of the unemployment equation and creating new industries – like electric car manufacture – would grow the job market.

Rotorua Budget Advisory Service manager Pakanui Tuhura. Photo / File
Rotorua Budget Advisory Service manager Pakanui Tuhura. Photo / File

Tauranga Chamber of Commerce chief executive Matt Cowley said businesses that hadn't replenished cash reserves, or had high debt, would have had to let staff go.

Despite the majority of businesses being able to at least partially operate in lockdown, many would have struggled with no cash flow.

"The staff wage subsidy only partially covers workers wages, especially as a third of it has to be paid back to Government in payroll tax."

He said the Bay's economy would bounce back but not as strong or quick as last year with the Government's spending during this lockdown "far less" than in 2020.

With Auckland factories still under heavy Level 4 restrictions, supply chains will be impacted, especially for the construction industry.

Ministry of Social Development regional commissioner Mike Bryant said jobseeker numbers rise every August, mainly due to the end of the picking and packing kiwifruit season.

Ministry of Social Development regional commissioner Mike Bryant. Photo / File
Ministry of Social Development regional commissioner Mike Bryant. Photo / File

He said 921 people left the benefit to work in the Bay of Plenty in August, and more than 11,000 in the last financial year.

There are jobs, he said, and the ministry was working with employers to make it more accessible to beneficiaries.

During the lockdown, a team of work brokers worked with different sectors to see what the demand was post-lockdown which included 14,500 jobs needed in horticulture between October and November.

He said the ministry contracts services and programmes to support people back into employment.

It was also working with different iwi organisations helping whanau with employment, including pre-employment support for Department of Conservation funded jobs.

Before lockdown, Bryant said the ministry was working with the hospitality and accommodation sector in Rotorua and Taupo to develop programmes for Kiwis to take up jobs in these sectors.

A Ministry of Business, Innovation and Employment spokeswoman said the labour market was in a relatively strong position going into lockdown with unemployment numbers in June below pre-Covid levels.

MBIE expected the labour market to recovery quickly, she said.

She said the ministry had anecdotal reports there is, or will be, growing demand for workers in horticulture, forestry, retail, and hospitality in the region.

"While there is some job growth, part-time and self-employment are increasing, along with an increase in people seeking more work."

The wage subsidy, leave support, and short-term bbsence payment were schemes introduced by the Government to protect employers and workers from the impact of Covid.

The Resurgence Support Payment, Small Business Cashflow Loan and Business Debt Hibernation help with other business costs impact by Covid.

MBIE's All-of-Government Employment Strategy and Regional Skills Leadership Group are labour market initiatives that improve chances of employment for Kiwis, she said.

While job numbers were still high, people still struggled to get by with providing food a key issue in the latest lockdown.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Rotorua Daily Post

Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Rotorua Daily Post

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

18 Jun 03:00 AM
Rotorua Daily Post

Baby-killing Mobster loathed being called 'kid killer' in prison, so he murdered again

18 Jun 12:40 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Jetstar's first planes to Sydney and Gold Coast have taken off from Hamilton this week.

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

18 Jun 03:00 AM
Baby-killing Mobster loathed being called 'kid killer' in prison, so he murdered again

Baby-killing Mobster loathed being called 'kid killer' in prison, so he murdered again

18 Jun 12:40 AM
'Just having a breather': Volcanic plume prompts social media buzz

'Just having a breather': Volcanic plume prompts social media buzz

17 Jun 11:45 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP