Today marks the start of Te Wiki o te reo Maori (Maori Language Week), with the theme of names. Rotorua Daily Post senior reporter Greg Taipari looks into the significance of Maori names to Te Arawa.
Go to any pohiri in Te Arawa and you are more than likely to hear the chant, Te Arawa E!
During the pohiri for this year's Te Matatini Kapahaka Festival when more than 500 passionate Te Arawa descendants performed the chant - it was spine-tingling.
The way the chant is now used today, to welcome manuhiri (visitors) - is a far cry from what it used to be used for, said Rotorua District Council's kaupapa Maori director Mauriora Kingi.
"That chant, Te Arawa E! Ko te whakaariki ... that particular chant is actually a chant to alert [Te Arawa] that people are coming into that area.