One person has been taken to Rotorua Hospital after a crash into a paddock on State Highway 30 in Horohoro.
Police received reports of the crash at 7.26am between Apirana Rd and Collier Rd about 20km South of Rotorua.
A police media spokeswoman said there was one person involved and the road was not blocked.
A Fire and Emergency spokesman said the fire crew removed the person from the car but it was unclear if they were initially trapped.
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Two ambulances were on the scene and treated the person who has been taken to Rotorua Hospital.