Police have confirmed a sudden death in Owhata.

A Rotorua Daily Post reporter said a hearse, three police cars and Rotorua Coastguard were also at Sulphur Point.

Inspector Brendon Keenan confirmed this afternoon a body was located after it washed up in Lake Rotorua.

He said police were continuing with the inquiry at this stage and were working to identify the body.

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"If anyone does have information about someone missing or someone who is a frequent user of the lake please contact Rotorua Police."

A police spokeswoman confirmed earlier that police had attended a sudden death near Owhata Rd and Iri Irikapua Parade.

Keenan said earlier today police located a silicone doll after a tip from the public but have since located the human body.

The life-like doll was located at the end of Owhata Rd at Hinemoa Point.

The Coastguard at the scene declined to comment but confirmed they had assisted police.