Good, bad and ugly, the three(ish)-word slogan is a mainstay of elections everywhere, and local government is no exception.
But it ain't easy to pick something succinct and meaningful to serve as a rallying cry to voters, while also avoiding word salad and empty buzzwords.
City issues reporter Samantha Motion offers her slightly tongue-in-cheek opinions about some choice picks of slogans and signs in the hotly contested election races in Tauranga and Rotorua.
Sorry candidates, the prize for the Bay's best election slogan has already been won - by a 19-year-old barber.
So awed was Stacey Rose's competition by his catchy catchphrase - "Let's BANG This Out"