Nine weeks out from the local body elections in Rotorua billboards pop up seemingly overnight. That's how you know the election period has really begun and potential candidates start or ramp up their marketing. Zizi Sparks finds out how effective the billboards are and what other ways people can get their names out there. Plus she talks to one candidate who is taking a slightly different approach.

No matter how many election billboards a potential council candidate puts up, honesty is the best policy.

That's according to Toi Ohomai marketing lecturer James Paterson.

Paterson said while election billboards were an

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