A rescue helicopter has been scrambled to ferry a man involved in a car crash near Taupo to hospital.

A northern ambulance communications spokesman said the crash occurred just after 7am on Poihipi Rd in Taupo and involved a car and a truck.

A rescue helicopter had been called to take the driver of the car to hospital, however there were no other reported injuries.

The driver of the car was in a serious condition, the spokesman said.