Air New Zealand has taken $20 off its price to fly to Christchurch from Rotorua.
According to Air New Zealand Australasia Group general manager Bruce Parton the move comes after a decision to cut airfares on many of its regional routes to help stimulate tourism.
The new one-way price from Rotorua to Christchurch has dropped from $109 to $89 and came into effect yesterday.
The package of lead-in airfare reductions comes hard on the heels of the airline's special invitation only "Think Regional" tourism forum held in Nelson last week.
The forum was attended by representatives from Rotorua, Nelson, New Plymouth, Marlborough, Hawke's Bay, Tauranga and Queenstown.