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Home / Rotorua Daily Post / Business

Rotorua teacher helps set national trekking code

Rotorua Daily Post
18 Jun, 2011 03:00 AM3 mins to read

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Adventure tourism's new rules do not faze Paradise Valley Ventures' Shana Carlan-Riddell.
In fact, she has jumped in, literally boots and all, to help write the new code of practice for the horse trekking sector.
Shana and the rest of the Horse Trekking Association of New Zealand executive committee are writing the
code and will distribute it to their sector.
"Seven trekking operators from all around the country are working together on this, combining our experience to create a workable document that will enable us to keep our unique qualities, but follow the same guidelines."
The legislation will require all adventure tourism operators to be registered, follow a code of practice and be regularly audited. Like other sectors, horse trekking is working with the Tourism Industry Association to create appropriate guidelines.
Shana does not see the changes as a major transition for most operators.
"Adventure tourism operators endorsed by Qualmark will have the least difficulty with the transitions and I am happy we made the effort to gain endorsement in our second year of operation."
She thinks the regulations will be a good move, giving clients and booking agents more confidence and making it clear to operators that they do have to meet standards.
Her main concerns are that the registration and auditing could restrict the "distinct flavour" of adventure tourism or put the squeeze on operators financially.
"Things have been tough for the industry in the last few years and more expenses might push some of the smaller operators out of business, which would be a shame. I think the smaller businesses give visitors a taste of authentic Kiwi hospitality."
Owning a small business is something she describes as "very complex and demanding".
"I was a bit naive going into it. It is challenging to work to a realistic business model but, by sticking to budgets, we have made a success and are able to enjoy hosting visitors to our beautiful farm, from all over the world."
Shana bought the Paradise Valley farm 11 years ago. The previous owner had established the stables and, in 2006, she decided to make use of the facilities and give the trekking business a go.
"We put a lot of work into improving the facilities and making it a first-rate riding stable for tourists and locals."
Business ownership is something she juggles with her role as head of visual arts at Rotorua Lakes High School. Shana has a Master of Fine Arts in painting and enjoys doing her own art for exhibitions and galleries.
"I have amazing staff who take care of the operation of the trekking business for me, so I put most of my time into teaching. I am a fairly high-energy person and don't like sitting still or watching television."
But when she does need time out from it all, Shana has a sure-fire way to relax.
"I disappear up to the Coromandel to read, paint, walk my dog and play my ukulele."

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