It's make or break time for the finalists in the Westpac Rotorua Business Excellence Awards.
This weekend the 17 finalists across the six categories will each get 30 minutes to convince a 12-strong judging panel their business deserves to come out on top. How they do that is completely up to them.
Rotorua Chamber of Commerce chief executive Roger Gordon said there was no set format for the presentations.
"Each one has the freedom, within the facilities, to present to the judges their own story.
"They can do it themselves, bring in customers, clients, suppliers or even do something like build a replica of their business, which someone did a couple of years ago.
"It's an opportunity for them to use some invention and show what the dimensions of their business are."
Convenor of judges Melanie Short said the judging weekend was an exciting, albeit slightly daunting, culmination for the finalists who will face questions from the judges at the end of their pitch.
"The judges are not shy ... it's a very robust process from start to finish," she said. "I applaud all the entrants - it's a big commitment, a big step, particularly for Kiwis, to open themselves up to that kind of scrutiny."
She said while it was great to see the effort that went into the more creative presentations, ultimately the judges would be looking at content. They would then assess that in conjunction with the original entry documents.
When presentations finish at lunchtime Sunday, the judges' work will be far from over - they will stay until they agree on category winners and the overall winner.
"It can take a long time," said Mrs Short. "But as long as all judges feel they have had the opportunity to say their piece and give their view, even if they don't agree with the final outcome, it's a job well done."
She expects it to be a tough decision, if previous years are anything to go by.
"Every year is different, depending on who enters, but we always do get a few surprises along the way."
All finalists will receive comprehensive written feedback from judges after the awards, to help them develop their business further. But it's not just the entrants who learn something.
"The judges learn a few things," said Mrs Short. "With some of the finalists, many of the public wouldn't know what they do so it's cool to get that insight."
Mrs Short said judging the awards was an honour she absolutely loved. Even having to keep the winners secret for two weeks until the gala awards dinner on October 5 would be a small price to pay.
"I just put it out of my mind and look forward to the evening."
Tickets for the awards dinner are available from www.rotoruachamber.co.nz