Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post / Business

Employer rues poor reading skills

Rotorua Daily Post
21 Apr, 2011 04:00 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Being clear about what you want in a job advertisement is one thing, but getting job applicants to read it is another story.
Movie Time's Layla Robinson placed an advertisement in the paper stating explicitly she wanted somebody with "a high level of spelling and grammar", "an eye for detail" and
"excellent customer service and computer skills" for her Ngongotaha store.
"I thought I made it really clear and easy, but I could not believe some of the applications. Of the 35, I could count on one hand the ones that did not have at least one spelling mistake."
The job included customer communication through the business' website, Facebook page and email and Robinson wanted somebody who could write correctly and represent her business professionally.
"Mistakes can sometimes be made in the workplace, but when you are applying for a job, you need to triple-check your application."
Having specified "a high level of spelling and grammar" she was amazed at the number of people who used text-speak.
"I required them to apply online so I could see their computer skills. At least four or five completed the form in text talk, using 'u' instead of 'you' and '2' instead of 'to'. I immediately put their applications to the bottom of the pile."
Failing to read the advertisement and write the application according to the skills and qualities required, or sending out generic CVs meant some candidates wasted Robinson's time and their own.
"If you are not going to take the time to try hard with your application, I don't want to employ you."
She could appreciate why some people sent out generic CVs in a blanket fashion, but said it was not the right strategy.
"I do understand some people are desperate, but if you do not have the skills an employer is asking for, you are wasting your time. You would be better off spending more time on an application for a job you are really suited to."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Business

Premium
Opinion

Opinion: Why stagflation fears are back on the radar

22 Jun 04:00 PM
Premium
Property

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Opinion: Why stagflation fears are back on the radar

Opinion: Why stagflation fears are back on the radar

22 Jun 04:00 PM

ANZ survey shows over 50% of NZ firms plan to raise prices.

Premium
'Māori are long-term investors' - learning from success and failure working with iwi

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Premium
All rentals must meet five Healthy Homes standards by July 1

All rentals must meet five Healthy Homes standards by July 1

17 Jun 11:00 PM
How a Timaru mum of three budding chefs stretched her grocery shop
sponsored

How a Timaru mum of three budding chefs stretched her grocery shop

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP