Rotorua is shaking off its "poor cousin" nickname with 10 properties selling last month for more than $1 million, helping to contribute to a new record median sale price.

Property agents say while it is unusual for Rotorua to have so many sales over $1m in a month, it was "no fluke" and was reflective of the positive outlook they were still seeing in Rotorua.

The median sale price for Rotorua in March was $449,000, up from $420,000 in February and breaking the previous record of $435,000 recorded in June last year.

Four of the $1m-plus sales were lifestyle properties