Northern Advocate
  • Northern Advocate home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Sport
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Sport
  • Property
    • All Property
    • Residential property listings

Locations

  • Far North
  • Kaitaia
  • Kaikohe
  • Bay of Islands
  • Whangārei
  • Kaipara
  • Mangawhai
  • Dargaville

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Kaitaia
  • Whangārei
  • Dargaville

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Northern Advocate

Magnifying aid offered to read directory's small print

By Imran Ali
Northern Advocate·
6 Jul, 2012 06:00 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Those with poor eyesight may need a magnifying glass to search for numbers in the latest telephone directory issued by Yellow Pages.

The number of pages this year has been reduced from 205 white and 373 yellow pages to 191 and 292 respectively and the size of the directory has also shrunk.

Yellow Pages has offered free magnifying sheets to assist those who have difficulty reading the new directory.

Beryl Wilkinson, of Age Concern Whangarei, said a smaller font would affect everyone with poor vision - and not just the elderly.

"It's essential to have a decent size font and a strong black ink. Too much colour is not good either," she said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Ms Wilkinson said Yellow Pages needed to consider a good font and a bigger size phone book that everyone could use easily.

The chairman of the Whangarei RSA Trust, Dixon Seeto, said the telephone directories of previous years already posed a dilemma for senior citizens and that any further reduction in font size would pose more problems.

"Senior citizens already have a whole range of impairments and to add to their dilemma can, in many cases, be quite serious.

Advertisement
Advertise with NZME.

"That means they will have to be dependent on others."

Mr Seeto said those with impairment issues should be treated the same as people with hearing difficulties.

Yellow Pages spokeswoman Katherine Cornish said the smaller version was meant to be more user-friendly, easier to use, handle and store. "Prior to making the changes, we ran focus groups and people told us that while they would have liked the font to remain its original size, they were happy to trade the slightly smaller font for a book that was easier to use and store, as it's now more likely to be kept by the phone and used more regularly."

She said Yellow Pages distributed the directory in Auckland first where 55 per cent of people found it easier to use, 40 per cent said it was no different and only 5 per cent found it difficult to read.

"For those who are finding the directory difficult to read, they can call us on 0800 803 803 and request a free magnifying sheet to assist them," she added.

Save

    Share this article

Latest from Northern Advocate

Northern Advocate

Name suppression lifted for man accused of murdering Far North local

27 Jun 02:40 AM
live
Northern Advocate

Roads cut off, homes evacuated in the south as Auckland awaits thunderstorms

27 Jun 02:09 AM
Northern Advocate

'It's time to pass the baton': Chorus marks 30 years with leadership change

27 Jun 12:00 AM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Northern Advocate

Name suppression lifted for man accused of murdering Far North local

Name suppression lifted for man accused of murdering Far North local

27 Jun 02:40 AM

George Raharaha, 73, is accused of murdering Daniel Hepehi in Hōreke.

Roads cut off, homes evacuated in the south as Auckland awaits thunderstorms
live

Roads cut off, homes evacuated in the south as Auckland awaits thunderstorms

27 Jun 02:09 AM
'It's time to pass the baton': Chorus marks 30 years with leadership change

'It's time to pass the baton': Chorus marks 30 years with leadership change

27 Jun 12:00 AM
Son of prominent Māori activist jailed over historic child sex abuse

Son of prominent Māori activist jailed over historic child sex abuse

26 Jun 11:34 PM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • The Northern Advocate e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Northern Advocate
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The Northern Advocate
  • The New Zealand Herald
  • The Northland Age
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP