A new programme encouraging more Maori to register and cast their vote has been launched.

Maori Development Minister and Waiariki MP Te Ururoa Flavell, who launched the programme today, said it targeted Maori aged 18-29.

"At the last election, only 55 per cent of Maori in this age group voted," he said.

"They have the lowest rate of participation in our elections, so more has to be done to get them to enrol and vote, and more done to help young people understand the value of their vote."

The campaign, branded 'For Future's Sake Vote - #FFS Vote', will use social media and community engagement activities to raise awareness and encourage young people to enrol and vote.

"Social media is a great way to reach those who don't currently exercise their political voice. The hash tag - #FFS Vote - is edgy, but it is a call to action for rangatahi," Mr Flavell said.

The $2 million programme is funded via $5 million allocated in Budget 2016 over four years to increase awareness and participation of Maori in electoral processes.

The programme will be evaluated by Te Puni Kokiri with the findings informing work over the next three years which includes increasing awareness of the Maori Electoral Option and a further programme ahead of the 2020 general election.