Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Census: Stats NZ’s approach to Māori data collection doesn’t make sense to me - Denis O’Reilly

By Dennis O'Reilly
NZ Herald·
9 May, 2023 10:43 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

The Hawkes Bay chapter of Black Power listens to why they must participate in Census 2023. Video / Supplied.

OPINION

Getting the last 5% of Māori to contribute to Census 2023 and support gathering of data that improves lives today and for generations to come.

Statistics New Zealand has achieved the enrolment of 70 per cent of all Māori in Census 2023 and seems to be chuffed with the result.

If that’s all we get then it would be like ending up with Two Wise Men at the birth of Christ. In the name of Charles III I propose that on the basis of the King’s requirement of inclusivity and public service that the last 30 per cent of as yet non-counted Māoridom become a priority target.

Who might they be and why are they important?

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Some are displaced whānau. This might be because of cyclones and a refugee-like reality where they shift from marae to motel to motel or short-term rental based on TAS deployment. Some might be ordinarily itinerant not really knowing their living circumstances from day to day. Some might appear intimidating and may indeed be intoxicated and thus scare off census workers.

All though have a story to tell and have unmet needs. If the government of the day is supplied with comprehensive and accurate Census data then policy makers and economists have a geographic, sociographic, and ethnographic basis on which to make fair and equitable resource deployment. The nub of my argument is that these marginalised whānau are exactly the people a government needs to hear from because investment in them produces high yields socially.

The effort to engage this last 30 per cent of Māoridom has been increased in 2023 due to the dislocation of communities because of Cyclone Gabrielle and the heightened distrust of government that arose from the Covid experience. So here is a chance for Statistics NZ to excel and to expunge its abysmal performance in the previous Census.

Advertisement
Advertise with NZME.

Stats NZ’s Māori staff are keen and effective, but the mischief of David Seymour and others means that innovative proposals raise the bar of apprehension amongst the mainly Pākehā executive of Stats NZ. The suburbs in which they live have high compliance. The challenge to engage those who dwell on the edges of society is always difficult.

Paula Ormsby leader of Mongrel Mob Wāhine Toa Kingdom.  Photo / NZME
Paula Ormsby leader of Mongrel Mob Wāhine Toa Kingdom. Photo / NZME

Bob Dylan once sang “You don’t have to be a weatherman to tell which way the wind blows”. I’m no meteorologist but my academic training in political activist ethnology enables me to spot instances of pushback and institutional or systemic racism.

My organisation set out to engage whānau Māori in Census NZ 2023. The Dictionary of Maori Law Terms says that whānau extends to a family, a multi generation group consisting of parents, children (including adopted children) and their spouses and grandchildren. In modern usage it includes various special interest groups whose members function as kin.

Of course, “various special interest groups” in Aotearoa include whānau-Māori who affiliate with indigenous groups described as gangs. These groups are generally “othered” by mainstream commentators in general, and in particular by politicians.

It is by proxy a racist paradigm.

American academic Loic Wacquant speaks of an ongoing reconstruction of an “imagined community” wherein there is a polar opposition between praiseworthy working families, who are implicitly white, suburban, and deserving, and “another” class an “underclass”.

Michael Laws’ vituperative description of these whānau-Māori spares no doubt of the underlying racist perspective.

“Despicable underclass of criminals, loafers, and leeches, a two headed antisocial hydra, which is personified by the dissolute teenage welfare mother on the female side, and the dangerous street gang banger on the male side — by definition dark skinned urban and undeserving.”

“The true timebomb that ticks in this country – our growing underclass, predominantly brown, transient, illiterate, dirty and diseased…so too the children with brains atrophied by their parents’ willing ignorance. And imbuing this warped view now with the next generation”

To avoid the “gang” labelling trap and the resistance that it produces (inter alia) various individuals and organisations have taken recourse to use of metaphors.

Advertisement
Advertise with NZME.

James K Baxter used “the tribe of Nga Mokai”. Others have used “hard to reach” and “kahukura”. Shane Jones referred to “nefs on the couch”. A recent academic tome has introduced what might be a useful term “Te Hapai O”.

Essayist Garrick Cooper uses the term to refer to describe: “Māori people who have perhaps not had much access to so-called traditional Māori culture – language, tribal lore and customs – as a result of the urbanization process.”

Cooper makes a perceptive point. He correctly identifies that tribal and other Māori organisations also tend to hold Māori gang communities in disdain. Māori funding agencies are similarly hyper-sensitive to political risk and constrain themselves from funding otherwise excellent service provision programmes and innovations.

“Hidden beneath Treaty Justice, gangs are another subsection of the Māori community that tribal bureaucracies appear to want to create distance from. Te Hapai O are a highly racialized subsection of the Māori community and their interactions with government bureaucracy tend to be more antagonistic. They are more likely to form the larger chunk of Māori at the sharp end of the social indices – the so-called disconnected Māori; Māori who are pathologized by both the government and tribes”

My recent experience with Statistics New Zealand leads me to conclude that despite the excellence of its Māori staff it will not invest any authority in them even at the level of “Pouarahi Te Ao Māori Census 2023″.

Community advocate Dennis O'Reilly. Photo / File
Community advocate Dennis O'Reilly. Photo / File

I trusted that Statistics New Zealand would deal with whatever ways whānau present themselves, hapū, iwi, urban organisations, or kaupapa-based clusters. There is no labelling. Just whānau Māori. Not so. And ways to engage these whānau as suggested by staff should be implemented. Anything else is structural racism and I’m sad to say, this is what I am experiencing.

Advertisement
Advertise with NZME.

Denis O’Reilly, chairman, Consultancy Advocacy & Research Trust, M Soc P, is a life member of Black Power and a community advocate based in Hawke’s Bay.


Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

One of Napier’s most prominent art deco buildings gets facelift

04 Jun 04:11 AM
Hawkes Bay Today

From Maraenui to Te Papa – the community banners that caught the national museum's eye

04 Jun 04:09 AM
Hawkes Bay Today

'Really cold temperatures': Wet, windy start to winter for Hawke’s Bay

04 Jun 12:37 AM

‘No regrets’ for Rotorua Retiree

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

One of Napier’s most prominent art deco buildings gets facelift

One of Napier’s most prominent art deco buildings gets facelift

04 Jun 04:11 AM

The Art Deco Trust says the fresh paint job and restoration work looks "amazing".

From Maraenui to Te Papa – the community banners that caught the national museum's eye

From Maraenui to Te Papa – the community banners that caught the national museum's eye

04 Jun 04:09 AM
'Really cold temperatures': Wet, windy start to winter for Hawke’s Bay

'Really cold temperatures': Wet, windy start to winter for Hawke’s Bay

04 Jun 12:37 AM
Study reveals main cause of lepto outbreak after Gabrielle in Hawke's Bay

Study reveals main cause of lepto outbreak after Gabrielle in Hawke's Bay

03 Jun 11:47 PM
Why Cambridge is the new home of future-focused design
sponsored

Why Cambridge is the new home of future-focused design

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP