Having himself suffered physical bullying in school, with head scars remaining from it, he felt it was an important message.
"Bullying affects a person's self-esteem, it affects the way they feel about themselves; they're not being heard and it can lead to a really dark place where they can end up committing suicide."
He hoped the pink shirts would "spark the chat" with clients about bullying and mental health.
"I just want to let the guys in the community know that we are available, we're here to listen and that even if they don't want to come and talk to us, they're not alone.
"The message of anti-bullying is to stand up and speak up, and for us it is just to listen.
"When someone tells me they're being bullied, I understand where they're coming from."
In the next few weeks, he is organising for a counsellor to come in and chat with the staff about how to approach customers that open up about being bullied.