He received treatment from fire fighters before St John ambulance staff arrived just before 2pm.
Hawke's Bay Today understands the man was travelling south on Hinerangi Rd when it appears he lost control on a gentle right hand bend on a slightly downhill section of the road, about 150m from the intersection of Woburn Rd.
His ute and trailer finished upside down in a ditch on the left hand side of the road
A tow truck was on its way to the scene just before 2.30pm to remove the man's upturned ute and trailer, which the driver told police was only carrying about 20 litres of diesel.