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Home / Hawkes Bay Today

Christmas Cheer appeal: Giving brings cheer to gifter and receiver

Linda Hall
By Linda Hall
LDR reporter - Hawke's Bay·Hawkes Bay Today·
14 Nov, 2023 09:38 PM2 mins to read

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Bring a touch of joy to our community by donating to the Hawke's Bay Christmas Cheer appeal.

Bring a touch of joy to our community by donating to the Hawke's Bay Christmas Cheer appeal.

Giving is always cheerful. It makes you feel good knowing your gesture is going to bring joy to someone less fortunate.

That is what the annual Hawke’s Bay Christmas Cheer appeal, which runs until December 18, is all about.

One of the organisers, Hellene Overend, says the appeal is for people living pay cheque to pay cheque.

“It’s for people who don’t make enough money to cover the extras at Christmas,” Overend said.

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“It’s for people receiving financial assistance or no assistance at all. Christmas Cheer helps grandparents raising grandchildren and young parents of small children. It’s there for single parents, married parents, families and single people who are struggling to put food on the table.

“What I love is when people tell me stories about taking their children or grandchildren to choose an item to be donated to Christmas Cheer. It is heartwarming that our young people are growing up learning to support their community,” she said.

Donations of gifts for the elderly and children and non-perishable food will be gratefully accepted. However, Overend is also hoping a decent amount of cash will be donated.

“It’s from this cash that we are able to buy much-needed food so families can enjoy a nice Christmas meal,” she said.

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