Rush Munro's ice cream parlour is now serving organic lunches in a bid to get more people eating wholesome natural food.
Bostock New Zealand and Rush Munro's owner, John Bostock, says it has always been his vision to help educate others about the benefits of natural, wholesome food.
"We are bucking the trend by providing an accessible, healthy option. It's important that people know they can enjoy a wholesome organic meal without having to fork out a fortune."
On Heretaunga St West, Bostock New Zealand's Organic Kitchen will be dishing up lunches from Rush Munro's, offering a point of difference to encourage better food choices, where natural, pure ingredients are used.
An inEquality report released by Hawke's Bay District Health Board in 2014 revealed one in three adults is obese - one in two Maori and one in two Pacifica, placing Hawke's Bay above the national average.