They're itchy and irritating, debilitating and sometimes life-threatening - food allergies, asthma, eczema, rhinitis and hayfever.
For the first time an allergy clinic is being set up in the Bay. Operating out of the Asthma Hawke's Bay rooms on Marine Parade in Napier, it will be run by Auckland allergist Vincent Crump, who will visit the area on a monthly basis. He will be assisted by Wellington GP, Ernst Fuhrop, who will work once a week on immunotherapy and desensitisation treatments for severe allergies and anaphylactic reaction to bee and wasp stings.
New Zealand and its lush green outdoors has the perfect pollen-making weather - dry weather interspersed with rain.
At this time of the year a runny nose and itchy eyes can often be attributed to seasonal rhinitis or hay fever, heralded in by pine pollen.
"It tells everyone the season is about to start," said Dr Crump. "Year-around allergies are more likely to be caused by perennial allergic rhinitis brought on by dust mites, and cat and dog hair."