“The way the company has evolved has meant each business had ended up with its own logo but we’ve realised we’re stronger together, and need to build on that strength to achieve our growth aspirations. The new family of logos means we now appear as one cohesive group.”
Ms McVey said the new logo had a dual significance.
“It’s a stylised representation of the place we call home — the East Coast — and the colours reflect the natural colours of our region — the sun, sea, and land.
“The logo also symbolises the karearea, one of New Zealand’s most impressive birds. Like our native falcon, which can fly at speeds of up to 200km an hour, Eastland Group moves quickly to take action in our daily business operations but also when we’re seeking new business development opportunities.
“Our new positioning line, ‘we make it happen’, is a simple reflection of the work we do.”
