As reported this week, images of the Oval under lights and picturesque shots around Mount Maunganui and Tauranga are going out to an estimated captive audience of 1.3 billion viewers globally.
That number alone - provided by organisers of the ICC Under 19 Cricket World Cup 2018 - shows the impact of this tournament on the city.
More than $950,000 will also be spent in Tauranga - $605,998 on accommodation - by teams, match officials, broadcasters, the International Cricket Council and the tournament's Local Organising Committee.
Across New Zealand, the total spend by this group will be $6.7 million, with a little over 10,000 room nights booked.
Credit for this must go to the Bay Oval Trust, which this year took the final step in making the Bay Oval a world-class facility by installing new LED lights.
That investment is not only paying off for local cricket community but the wider Bay economy as well.