Mr Talbot said the resource consent they were applying for would only take 20 working days to turn around.
Western Bay of Plenty Council spokesman Peter Hennessey said the council had yet to receive a resource consent application for the event. "Council staff are working with Tauranga City Council and the applicant's representative in advance of an application for resource consent being presented for consideration."
Mr Talbot said the music programme would be broad with recognisable artists for the younger crowds and those with more seasoned music tastes.
The first bands were expected to be announced on August 20.
"It's a bit like the stars are aligning, there are only two times in the whole of the New Zealand calendar totally optimised for building a huge festival, a massive international festival. When there are enough artists of different genres and excellence moving through the territory.
"We couldn't possibly be doing something big down here if we weren't doing it with Australia.
"There is music from the deep south in the States, there's blues, dance music, lots of folk and lots of music coming from the Bay."
There was a bigger vision planned for the festival and the Bay area too, he said.
"The big vision for the Bay is that this is a seven-day event that runs through the Mount, through Tauranga, though Katikati and it's a massive arts thing."