Craig Cleveland will swap the sober suit of a funeral director for a pair of knitted peggy-square shorts this evening as he bids to become Mr Whanganui.
He is one of a number of local men hoping to lure shoppers into city centre retailers as part of the popular fundraiser.
The man behind the Cleveland Funeral Home will be welcoming one and all to Garney Spooner's wool shop on Guyton St, dressed in what he can only call "a Spongebob Squarepants" outfit, knitted by Pauline Gillum.
Raising money for the Cancer Society's Relay For Life event, he will be playing his electric piano and offering a two-minute speed-dating service for female visitors with the promise of a red crocheted rose at the end. And the one woman who really impresses in the speed-dating will win a full-on dinner date.
Garney Spooner is also offering spot prizes of a knitting starter pack and the chance to go in the draw for a handmade quilt.
The fun starts in the central business district from 6pm when people can buy "Mr Whanganui Money" from stands at Majestic Square, the corner of Victoria Ave and Ridgway St, and Victoria Ave and Guyton St.
They then check out the men standing in shop windows, each one representing a different charity, and vote for their favourite bloke by giving them the Mr Whanganui Money.
At the end of the night, the bills are exchanged for real money and donated to each chosen charity and the man with the most bills is crowned Mr Whanganui 2015.
The promotion - which raised $9700 in just three hours for 30 local charities last year - is run by Mainstreet Wanganui.
It's Mr Cleveland's first tilt at the title but he is confident enough to have a side bet with last year's Mr Whanganui, Chronicle general manager Andy Jarden, with $100 going to the charity of which ever one gets most votes.
Mr Jarden, supporting Parkinson's NZ, will be offering foot massages at Victoria Ave shoe shop Footloose and rides in his cadillac.