Kevin and Pia D'Ambros-Smith started out selling nappies online. Yesterday they launched Supermarket Online, delivering products nationwide. Photo / Dean Purcell
An Auckland-based online retailer is taking on the big supermarkets and selling dry goods from baked beans to washing powder.
The founders of Nappies Direct yesterday launched Supermarket Online delivering household products nationwide.
Kevin and Pia D'Ambros-Smith have been running a successful online business for over a decade and said
their new venture is niche, offering only dry goods.
"Whilst most people won't mind someone else picking and packing their toilet cleaner, they don't want them selecting their apples," Pia says.
The idea for the business came by cutting out the cost of refrigerated delivery of fresh products.
