BABY boomers sang along with The Beatles and The Rolling Stones, made space in their living rooms for the television, challenged the way we viewed race, religion and war, saw the introduction of contraception and planned parenthood ...
And now they are changing the way we live in retirement.
Sincebaby boomers started retiring (or even just planning for that time), they have challenged the traditions of retirement living.
Many intend to continue working well past 65 years of age, while others lobby for the retirement age to be brought down to cater for those who've worked in physical jobs and don't have the health or strength to continue past that age.
The accepted norms for retirement living have also been well and truly challenged. Over the past 20 or so years, we've seen the development of retirement villages offering licences to occupy and a secure, cocooned lifestyle among fellow retirees, with services at their fingertips and continuity of care all but guaranteed.
We've also seen the development of a slightly different style of complex where people own their own unit and have access to a range of onsite services.
At Generation Homes we're seeing increasing demand for family homes that can accommodate several generations of the same family — each enjoying their own personal space but having communal areas where they can come together as a family.
We're also seeing many retirees who want to preserve their independence and live in their own home for as long as possible — just possibly not the same home that they have lived in until now.
They're looking for something new, warm and low maintenance (home and grounds), but somewhere that is still integrated into the community rather being than part of a complex (gated or otherwise).
Some of these retirees might choose retirement village living if they could afford it, but that's not an option that's open or appealing to everyone.
Many councils, landowners and developers are not yet taking this market into account and are still encouraging and creating subdivisions, with all the sections and homes too big for people looking to downsize.
Where sections are small, there is the expectation that the house built on it will be two-storey.
There is strong demand for newly built small homes on small sections. New homes built in New Zealand have grown bigger and bigger (even when the sections are small) but there are plenty of retirees who want a smaller, single level home where they can age in the community where they have chosen to spend much of their life.
The need for a range of options is important and will become even more relevant over the next 10-15 years as more baby boomers move into retirement.
Retirement Commissioner Diane Maxwell also recently highlighted the need to provide options and spoke about the need to provide "good housing stock" for older New Zealanders.
She said this includes retirees staying put and ageing in place, as well as buying the right to live in a retirement village. The important thing is the availability of options for those with the funds to choose.
Kevin Atkinson
Some are looking to downsize from the family home to a smaller house. We hear them say that finding an existing small property on a small section in their existing neighbourhood is hard enough — but then they look at the work that's needed to get that house to the standard they expect.
In many cases, they end up building a home that's larger than they originally wanted — but the house is new, has everything they want and will hold its value till they need to recoup their investment.
This "downsizing" means downsizing of maintenance, inside and out, but with better planning we could be building smaller houses on smaller sections — maybe 80-100sq m on sections of about 200sq m. — interspersed among standard family homes so retirees can live in a regular community.
Currently about 70 per cent of people aged 65 and over own their own home without a mortgage; and another 14 per cent own their own home but still owe money to the bank. In 20 years' time, housing affordability in this country means that more renters will be entering retirement and our need for options will be even greater.
Landowners need to make provision for smaller sections and developers need to make sure their design guidelines allow for single storey, smaller houses so purchasers have more choices. Bigger isn't always better.
Kevin Atkinson is chief executive of Generation Homes
