More than just a book about rugby, Mr Langmead's latest book included an introduction to New Zealand and illustrations representing different aspects of the game.
It was the book he would like to see sent overseas, or taken home as a souvenir.
It was very Kiwiana, he said.
"You probably couldn't get any more than it is really, it's very New Zealand"
It was "ewe-nique" to New Zealand, and done with a sense of humour.
Mr Langmead was in Great New Zealand Gifts yesterday signing copies of his book.
Mr Langmead's Wool Blacks cartoons will be appearing in the Wanganui Chronicle during the course of the Rugby World Cup.