One person from the scene was taken to hospital, with a NZTA spokesperson later confirming their death.
Diversions were put into place and road users were warned to expect delays.
There was also a serious crash with reported injuries at 10.37am at State Highway 1 on the Waikato Expressway which saw motorists face delays.
Emergency services attended to a single vehicle which partially blocked the road near Matangi Bridge.
On Christmas Day, there was a further crash at Tapapa, east of Tīrau, which blocked State Highway 5 in both directions at 12.20pm.
A single vehicle collided with a power pole, which caused the lines to come down across the road.
One person was reported to have moderate to serious injuries.
There were also fatal crashes in Methven and Prebbleton, bringing the current national holiday road toll to six people.
Milly Fullick is a journalist based in Taupō. She joined the Taupō & Tūrangi Herald team in 2022.