The Listener
  • The Listener home
  • The Listener E-edition
  • Opinion
  • Politics
  • Health & nutrition
  • Arts & Culture
  • New Zealand
  • World
  • Consumer tech & enterprise
  • Food & drink

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Politics
  • Opinion
  • New Zealand
  • World
  • Health & nutrition
  • Consumer tech & enterprise
  • Art & culture
  • Food & drink
  • Entertainment
  • Books
  • Life

More

  • The Listener E-edition
  • The Listener on Facebook
  • The Listener on Instagram
  • The Listener on X

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Listener
Home / The Listener / Opinion

Why government’s Amplify strategy threatens to turn fire hose on NZ arts

By Steve Thomas
New Zealand Listener·
19 May, 2025 06:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Travelling players: Delaney Davidson, left, and Marlon Williams in Barrytown on an Arts On Tour NZ programme in February 2014. Photo / Richard Arlidge

Travelling players: Delaney Davidson, left, and Marlon Williams in Barrytown on an Arts On Tour NZ programme in February 2014. Photo / Richard Arlidge

Opinion by Steve Thomas

The arts are the canary in the coal mine. They breathe their last as the carbon monoxide of tribute shows, social media, home entertainment and government intervention fill the tunnel. The “humanities,” as they are more broadly known, are ritually despatched on the altar of commerce by the priests and priestesses of neoliberalism and Business as Usual.

The recently announced Amplify, a draft cultural strategy for the arts in Aotearoa to 2030 from the Ministry for Culture & Heritage Manatū Taonga, reduces artforms to an international selling point with an emphasis on soft power and influence in overseas markets.

Here come the business buskers, the buglers and bellowing barrow boys to the market. The draft strategy appears to have little interest in the distribution of our own performing artists to the Hokitikas and Pohanginas of Aotearoa.

The beauty and refinement of music, theatre, poetry and dance is taken on one last desperate lunge towards the light, and has become a platform for identity politics, cultural reformation and a useful tool in the marketplace.

Where is the joy and transcendence? The communal celebration of all that is good in the world? Where are the emotions and sensations that are released in the random recognition of common humanity?

Such as when ballet great Maya Plisetskaya danced the dying swan in Dunedin’s Regent Theatre and the audience held its shared breath for a moment that seemed like an age. When Talking Heads ripped up the copy book at Sweetwaters South in 1984 and they stopped making sense. When Michael Hurst took Tom Scott’s The Daylight Atheist to a sticky-floored tavern in Alexandra, and Mervyn Thompson depicted the poverty of his West Coast family in Coaltown Blues in a Hanmer Springs hall. These are the threads of culture that bind beyond the bob’s worth.

I see these changes in 40 years of promoting live and local Kiwi artists to areas of the country that are deemed “the sticks,” rural communities artificially divided from the cities by distance and opportunity.

Artists relish their role as news gatherers and envoys moving from settlement to settlement, connecting the furthest points of Aotearoa in a grid of subtle stimulations and provocations. Through them, word travels and communities are strengthened, and feel included, via a common thread of stories.

Advertisement
Advertise with NZME.

Some of our greatest artists have travelled these roads with Arts On Tour NZ: Mervyn Thompson, Sir Jon Trimmer, Michael Hurst, Moana Maniapoto, Don McGlashan, Whirimako Black, Philip Dadson, Justine Smith, Margaret Mahy, Dame Kate Harcourt, Marlon Williams, Helen Moulder, Michele A’Court, Delaney Davidson, Anthonie Tonnon, Adam McGrath and too many others to mention who may not be listed in the household recognition category but who nevertheless deliver the finest of work.

The subtle themes of the travelling work might be social issues, such as the experience of dementia, perinatal anxiety and depression in young mothers, earthquake trauma, family observations, a puppet show dealing with a child’s sense of grief, or they may simply be foot-tapping fun.

Discover more

Playing destitute artist in Puccini’s classic rings true for rising Aussie opera star

17 May 07:00 PM

Years in the making: Voom make a long-awaited return to the music industry

16 May 06:00 PM

Kiwi musician Byllie-jean: ‘I don’t have a deep desire to be top of the charts’

14 May 06:00 PM

Josh Thomson: My appetite for everything

07 May 06:00 PM

The venues are often staffed by enthusiastic volunteers with their community at heart. The rooms are many and various, occasionally equipped with nothing more than a power supply and a few three-pin plugs.

Arts On Tour NZ liaises with local arts councils, repertory theatres and community groups to bring the best talent to country districts. The programme is environmentally sustainable – artists travel to their audiences rather than the reverse.

But Amplify threatens to turn the fire hose on the arts, and we will surely be drenched and discouraged. It may even put the fire out. l

Steve Thomas is a poet and artistic director of Arts on Tour NZ, based in Ōtautahi Christchurch.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Latest from The Listener

Listener
Listener
Is this the worst thing you can say to someone who’s just been made redundant?
New Zealand

Is this the worst thing you can say to someone who’s just been made redundant?

You think you're being positive, but it can be detrimental to those who've just lost jobs.

17 Jul 06:00 PM
Listener
Listener
Bumper weekend wine guide: The organic wines growing in popularity
Michael Cooper
ReviewsMichael Cooper

Bumper weekend wine guide: The organic wines growing in popularity

17 Jul 06:00 PM
Listener
Listener
Greg Dixon’s Another Kind of Politics: David Seymour denies playing ‘race card’ in UN stoush is ‘identity politics’
Politics

Greg Dixon’s Another Kind of Politics: David Seymour denies playing ‘race card’ in UN stoush is ‘identity politics’

17 Jul 06:00 PM
Listener
Listener
Jane Clifton: Why your wedding is too long, too pricey and too much for your guests
Jane Clifton
OpinionJane Clifton

Jane Clifton: Why your wedding is too long, too pricey and too much for your guests

17 Jul 06:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Contact NZ Herald
  • Help & support
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Manage your print subscription
  • Subscribe to Herald Premium
NZ Listener
  • NZ Listener e-edition
  • Contact Listener Editorial
  • Advertising with NZ Listener
  • Manage your Listener subscription
  • Subscribe to NZ Listener digital
  • Subscribe to NZ Listener
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotion and subscriber benefits
NZME Network
  • NZ Listener
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP