The Listener
  • The Listener home
  • The Listener E-edition
  • Opinion
  • Politics
  • Health & Nutrition
  • Arts & Culture
  • New Zealand
  • World
  • Business & Finance
  • Food & Drink

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Politics
  • Opinion
  • New Zealand
  • World
  • Health & nutrition
  • Business & finance
  • Art & culture
  • Food & drink
  • Entertainment
  • Books
  • Life

More

  • The Listener E-edition
  • The Listener on Facebook
  • The Listener on Instagram
  • The Listener on X

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Listener
Home / The Listener / Health

Should you add nose care to your daily cleaning routine?

Nicky Pellegrino
Nicky Pellegrino
Health writer·New Zealand Listener·
18 Sep, 2025 06:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

David White: “The nose is an organ that if you don’t use, you lose.” Photo / Supplied

David White: “The nose is an organ that if you don’t use, you lose.” Photo / Supplied

We brush our teeth and wash our faces every day. Should we also be adding nose care to our daily routine?

Bioengineer David White certainly thinks so. He says the benefits will include better breathing and sleep, and may even extend to healthier brains. “The nose is a very important organ in managing our wellbeing,” says White.

New Zealand has a high prevalence of allergic rhinitis. It affects up to 30% of adults and is most commonly triggered by airborne pollen from grass and other plants, which can blow long distances in our often windy conditions. Dust mites, pet dander and mould are other common allergens. The nose becomes congested and inflamed in response, and many people rely on medications such as antihistamines and nasal sprays or nasal saline rinses to bring relief.

White and his team at Auckland University of Technology have developed a drug-free alternative, a wearable device called Goodair Nosebuds. This world-first technology is designed to stimulate the nose’s natural defence system.

“I refer to it as supercharging airway defence,” he says.

The technology works by harnessing the user’s breath to create vibrations that massage the inner nasal tissue and cilia, which are tiny nose hairs that work to propel mucus, trapped particles and pathogens out of the nasal system.

“The air we breathe isn’t very clean,” says White. “There are lots of things floating around in it, whether pollens, pollutants or viruses.”

The vibrations, which make a humming sound, also enhance the release of nitric oxide, a gas naturally produced by the body that plays an important role in protecting the airways.

Advertisement
Advertise with NZME.

“Many people who experience nasal congestion tend to mouth breathe,” says White. “The problem is the nose is an organ that if you don’t use, you lose; it sort of goes to rest. That’s not good because it really is the frontline defence against infection for our airways and it also heats and humidifies the inhaled air to prepare it for the lungs. The mouth can’t do that.”

He adds: “One of my favourite hobbies when I get on an aeroplane is to look down the length of the plane and judge how many people are mouth breathing. You’d be surprised by the number.”

Discover more

Could fidgeting help diagnose ADHD? A Kiwi scientist thinks so

01 Sep 06:00 PM

How the new wave of diet drugs tackle weight loss, addiction & even dementia

17 Aug 06:00 PM

NZ family’s asthma battle: ‘She’s terrified of getting sick again’

05 May 06:00 PM

How changing your diet can help ease hay fever symptoms

02 Aug 12:00 AM

There is increasing evidence the brain is stimulated by nasal breathing. For instance, researchers at Brighton and Sussex Medical School in the UK found cyclic breathing while listening to music can lead to a reduction in fear and negative emotions. Cyclic breathing – also known as cyclic sighing – involves a double inhale through the nose followed by a long slow exhale and appears to influence blood-flow changes to the brain. Mouth breathing doesn’t have the same effect.

There is some science to show mouth breathers are more likely to have learning difficulties than nasal breathers and it has been linked to poor school performance. It also negatively affects teeth.

White says Goodair Nosebuds can help train people out of the mouth-breathing habit because they become more aware of the air going backwards and forwards through the nose, and less congested.

His team has two studies under way. In one they are investigating the neurological effects of nasal breathing using the device and how it may influence stress, anxiety and depression. In the other they are examining how using nosebuds can affect the nasal microbiome and help treat chronic rhinosinusitis and chronic allergic rhinosinusitis.

The researchers are also about to embark on a study to see how the device may affect the sense of smell.

Already a small independent trial involving 21 people has found users have less nasal congestion and sinus pressure, as well as improved airflow.

Advertisement
Advertise with NZME.

Retailing for $220, the device is intended to be used for at least 10 minutes twice a day. Says White: “If you use it regularly it’s going to maintain your nose working at optimal performance. So it’s like a tonic for airway health.”

Save
    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Latest from The Listener

Listener
Listener
David Bowie: Five late-career gems from his 21st century boxset which prove he was great to the end
Graham Reid
ReviewsGraham Reid

David Bowie: Five late-career gems from his 21st century boxset which prove he was great to the end

The pick of the songs from the last in a new Bowie career-overview series.

22 Sep 06:00 PM
Listener
Listener
Regular yoghurt or Greek yoghurt? Here’s the difference
Health

Regular yoghurt or Greek yoghurt? Here’s the difference

22 Sep 10:08 PM
Listener
Listener
Spoof or Spooky? Papier mâché glitter monsters leap onto the screen in Seth Worley’s debut feature
Sarah Watt
ReviewsSarah Watt

Spoof or Spooky? Papier mâché glitter monsters leap onto the screen in Seth Worley’s debut feature

22 Sep 06:00 PM
Listener
Listener
Jung Chang on how her mother inspired the Wild Swans sequel - and the backlash from Beijing
Books

Jung Chang on how her mother inspired the Wild Swans sequel - and the backlash from Beijing

22 Sep 06:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Contact NZ Herald
  • Help & support
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Manage your print subscription
  • Subscribe to Herald Premium
NZ Listener
  • NZ Listener e-edition
  • Contact Listener Editorial
  • Advertising with NZ Listener
  • Manage your Listener subscription
  • Subscribe to NZ Listener digital
  • Subscribe to NZ Listener
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotion and subscriber benefits
NZME Network
  • NZ Listener
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP