Gellatly has introduced two entry options - a short version over three hours with two or three special stages and a longer five-hour version with four or five stages. All competitors will start and finish at Eat Streat, Tutanekai St, in the heart of Rotorua's restaurant district, with riders rolling out in groups of five every 15secs, heading along off-road trails into the forest. Groups of mates are encouraged to enter together, keeping the social theme of the event to the forefront, while the entry includes a shuttle pass so riders can be transported to the top of one of their stage starts.
"The Rotorua Bike Festival is a celebration of cycling in our city and we're delighted to have the 2W Gravity Enduro included," Rotorua Event and Venues manager Martin Croft said.
"Having the start/finish in the middle of the city is a masterstroke, as it showcases just how accessible our world-class trails are."
Rotorua has staged two world mountain bike championships and numerous Oceania and national events over the past decade, with the inaugural festival aiming to build on those experiences.
The festival will open with the Cateye Moon Ride (6hr, 12hr and 24hr options) on February 8 and culminate 10 days later with the BikeNZ mountain bike national championships.
Gellatly's family-friendly, athlete-focused formula has proved a hit with other ventures, including the 3D Multisport Festival in June, which featured the Australasian Multisport championships. Entries for that event doubled this year.
"People love to test themselves against elite athletes and the reason the 2W Gravity Enduro is so exciting is that fitness, skills and a little bit of strategy will even the playing field for so many riders," Gellatly said.