However, the national average is 15 per cent, which means Maori are smoking at just over double the rate of the general population.
Whanau Ora Iwi Leaders Forum spokeswoman Naida Glavish said as the number of regular smokers declined, the number of Maori who identified as "never smokers" or "smokefree" had increased.
"Being smokefree and tobacco free is now the norm for all iwi. A thriving iwi needs thriving descendants," she said.
But Whanau Ora Midlands Region manager Wayne Rogers said smoking rates were still very high for pregnant Maori in the Lakes District Health Board region at around 50 per cent.
"But at our rehab facility we have 15 out of the 17 people there on nicotine replacement therapy with three of them giving up completely, some of them have smoked for more than 40 years.
"But there's a long way to go to get Maori smoking rates at or below the national average," he said.