The 25-year-old Cruden showed outstanding form for the Chiefs in their back-to-back winning seasons.
This was officially acknowledged when Cruden won the Chiefs player of the year title two years in a row. He captained the New Zealand U20s to a world title win in 2009 and captained Manawatu at the age of 20.
Cruden is rapt to be awarded the role of co-captain.
"It is a huge honour to co-captain the team with Liam. We have clear goals that we want to achieve and know it's important that we work harder than ever in order to reach those," said the All Black.
Messam is the highest capped Chief with 113 matches and Cruden has played 36 matches for the Chiefs.
The Chiefs will play their first pre-season match against the Reds in Toowoomba on Saturday evening 6pm Australia time before heading to Rotorua on Valentine's Day to play the Blues at 6pm at Rotorua International Stadium.
Tickets to the match are on sale now. Adult general admission is $15; children 14 and under are $5 and kids four years and under are free.
Entry is free for Chiefs 2014 Season Members on presentation of their membership card . Families are encouraged to bring picnics into the park but no alcohol or commercially branded takeaway food is allowed. Gates open at 5pm.
Tickets are available online at www.ticketdirect.co.nz or by phoning 0800 4 CHIEFS.
Tickets are also available from the TicketDirect Kiosk at The Warehouse Rotorua, Rotorua Convention Centre and the I Site Rotorua.