Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Rotorua food charity worker allegedly attacked while setting up free service

Kelly Makiha
By Kelly Makiha
Multimedia Journalist·Rotorua Daily Post·
25 Mar, 2025 05:54 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Questions raised over Auckland councillors receiving freebies from Eden Park and major changes are being proposed to electorates in the lower North Island. Video / NZ Herald, Getty
  • Gina Peiffer was allegedly attacked while setting up her free food service in Rotorua.
  • Peiffer was allegedly kicked by a 19-year-old man, causing her to be hospitalised.
  • Rotorua police have charged a man with assault with intent to injure.

Gina Peiffer was preparing to open a free food service she has run in Rotorua for 11 years when she was allegedly attacked by a man who kicked her to the ground.

After volunteering her time helping to feed thousands each week, Peiffer said she was now second-guessing if she wanted to carry on that work.

“It was the scariest thing I had ever encountered in my life ... You have to be a strong person and I am a strong person but I am scared.”

Peiffer and her husband, Elmer, previously fed the homeless through their Love Soup service.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Gina and Elmer Peiffer from charity food distribution service Rotorua Whakaora. Photo / Fayzah Mohamed
Gina and Elmer Peiffer from charity food distribution service Rotorua Whakaora. Photo / Fayzah Mohamed

Five years ago, it evolved into food distribution under the name Rotorua Whakaora.

Every Friday and Sunday for two hours, the Peiffers open a makeshift shop at their Ross Rd home, draping tarpaulins over the sides of their carport.

Those needing food can enter one at a time to pick fruit, vegetables and other food on offer.

Peiffer said she was setting up the shop on Sunday about 10am ready for the 11am opening.

Advertisement
Advertise with NZME.

Peiffer claims the man came down the driveway and kicked her shin on the leg she was wearing a knee brace.

“I went down really quickly ...“

Peiffer said she started screaming and he “high-tailed” it back down her driveway, where volunteers and others seeking food had started to gather.

 The injury on Gina Peiffer's shin.
The injury on Gina Peiffer's shin.

Peiffer was taken by ambulance to Rotorua Hospital and told the Rotorua Daily Post she was treated for soft tissue damage on her shin. She was discharged on Sunday night.

She said she was still in pain and she had no feeling in her foot.

The Peiffers have contracts to pick up unwanted food from bakeries, service stations and supermarkets. With a team of volunteers, they sort it and distribute it to those in need throughout the community.

The service used to be based at a Depot St building but it moved to the Peiffers' carport three years ago as the building was being sold.

Peiffer said she had dealt with “all sorts” during the past 11 years and despite the desperate conditions everyone was in, she never felt frightened.

She said she had always felt strong and was able to talk herself out of tricky situations.

She said through tears: “I should be safe in my own home.”

Advertisement
Advertise with NZME.

Peiffer said she wished they had premises they could use as a base and to operate their shop from so they didn’t have to bring it back to their house.

But the charity had no money to pay leases or insurances.

Rotorua Whakaora distributes food daily. On the days the shop is closed, the team distributes food around other places in Rotorua, Tokoroa, Murupara, Kawerau and Rerewhakaaitu.

“We feed 3000 to 3500 people every week and we keep records to prove it.”

She said if they were able to get premises, she would feel safe again but until then their future was uncertain.

What police say

Rotorua Police area commander Inspector Herby Ngawhika said police were called to Ross Rd just after 10am on Sunday.

Advertisement
Advertise with NZME.

“With the quick response of attending police staff, the alleged offender was located and taken into custody nearby just minutes later, at around 10.10am.”

Rotorua police area commander Inspector Herby Ngawhika. Photo / Andrew Warner
Rotorua police area commander Inspector Herby Ngawhika. Photo / Andrew Warner

Ngawhika said the incident would have been “extremely scary and unsettling” for the woman and police were offering her support.

A 19-year-old man has been charged with assault with intent to injure and assaulting a police officer.

Kelly Makiha is a senior journalist who has reported for the Rotorua Daily Post for more than 25 years, covering mainly police, court, human interest and social issues.

Save
    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

How a cop beat a $70 parking ticket in court after app wouldn't let him pay

Rotorua Daily Post

Ōhope's most expensive home? Bach by NZ's best beach has expats excited

Rotorua Daily Post

Q&A: Rotorua ward candidates name their key issues, 10-year vision


Sponsored

NZ’s convenience icon turns 35

Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

How a cop beat a $70 parking ticket in court after app wouldn't let him pay
Rotorua Daily Post

How a cop beat a $70 parking ticket in court after app wouldn't let him pay

He felt obliged to fight the fine 'on behalf of his colleagues, friends and the public'.

05 Sep 07:00 PM
Ōhope's most expensive home? Bach by NZ's best beach has expats excited
Rotorua Daily Post

Ōhope's most expensive home? Bach by NZ's best beach has expats excited

05 Sep 06:00 PM
Q&A: Rotorua ward candidates name their key issues, 10-year vision
Rotorua Daily Post

Q&A: Rotorua ward candidates name their key issues, 10-year vision

05 Sep 05:00 PM


NZ’s convenience icon turns 35
Sponsored

NZ’s convenience icon turns 35

02 Sep 09:23 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP