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Home / Rotorua Daily Post

Rotorua Christmas Appeal: Over $94k raised for Salvation Army foodbank

Maryana Garcia
By Maryana Garcia
Multimedia Journalist·Rotorua Daily Post·
12 Jan, 2024 03:00 PM3 mins to read

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The Salvation Army Rotorua team pictured in their office at the end of the 2023 foodbank Christmas Appeal. Photo / Maryana Garcia

The Salvation Army Rotorua team pictured in their office at the end of the 2023 foodbank Christmas Appeal. Photo / Maryana Garcia

The final results are in.

The Rotorua Daily Post can now reveal that its 2023 Christmas Appeal has raised a grand total of $94,409.30 for the Salvation Army foodbank.

The final tally of cash and food donations confirms Rotorua residents set a six-year record after the provisional tally surpassed $92,000.

Salvation Army Rotorua corps officer Hana Seddon said the tally showed “an awesome outpouring of generosity and kindness”.

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“Just hitting our target would’ve been great, but this is incredible.”

Seddon said she had already seen the fruits of the community’s generosity in helping families through the Christmas and New Year’s holiday period.

“We came into this wanting to show some love and to lighten some of the burdens of people that we walk alongside, and we’ve been able to do that because of our generous community.

“Donations have helped with community meals, hampers, gifts and vouchers for over 1300 people so far.”

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Seddon said her message to everyone who had donated was to remember that love and kindness “has a way of finding you in the end”.

“As we move into 2024, we pray that love will find you too, in whatever your moment of need might be and when kindness and goodness needs to be poured back into you and yours.”

Rotorua Trust donate to the Christmas appeal. (l-r) Hana Seddon, Stewart Edward, and  Darnielle Hoods.   Photo / Andrew Warner
Salvation Army Christmas appeal. Hana Seddon and Darnielle Hoods.  Photo / Andrew Warner
Ngongotahā Fire Station are doing a food drive for the Salvation Army. Pictured: Craig Bradford- Qualified Firefighter, Jess Nichols (16) Cadet and Justin Nichols- Qualified Station Officer.  Photo / Alex Cairns
Ngongotahā Volunteer Fire Brigade’s annual can drive for the Salvation Army foodbank took place on Monday. Photo / Maryana Garcia
Over 100 people gathered at the Sir Howard Morrison Centre's foyer for the Christmas concert. Photo / Maryana Garcia
The Sir Howard Morrison Centre is holding a free concert on Nov 30 to raise donations for the Salvation Army foodbank.  Rotorua Accelerando Programme students (l-r) Harry Tamblyn, Tiana Hunter, Bella Carrington, Maria Davenhill, Elrie Bosch, Grace Gainsford, and Toby James. Photo / Andrew Warner
The Sir Howard Morrison Centre is holding a free concert on Nov 30 to raise donations for the Salvation Army foodbank.  Centre staff (l-r) Technical Manager Kevin Greene, Event Support Kowhai Epapara, and Lighting tech Jonty Robinson.  Photo / Andrew Warner
As of 6pm there were 105 items donated to the Sir Howard Morrison Centre's free Christmas concert. Photo / Maryana Garcia
The Salvation Army team at Mamaku Volunteer Fire Brigade's can drive on Friday. Photo / Supplied
Rotorua cafe Scope owners Dana (left) and Steven Greer. Photo / Andrew Warner
The Zorb crew collected the donations of canned food as a part of the Rotorua Salvation Army Christmas Appeal.
Leah Walker from Zorb in Rotorua. Zorb is running a food bank initiative offering rides for cans of food. Photo / Alex Cairns
Kilwell Fibrelab raised $245 worth of Christmas appeal donations in two hours during their Christmas do. Directors Amanda and Geoff Wells with staff.  Photo / Andrew Warner
Jordan O'Reilly-Schwass the Waikite Pools manager has organised a fundraiser for the Salvation Army Christmas appeal. (l-r) Jordan O'Reilly-Schwass, Lisa Bowie, Callum Rogers, Sophie Bowie, and Lydia Van de Castle. Photo / Andrew Warner
Jordan O'Reilly-Schwass the Waikite Pools manager has organised a fundraiser for the Salvation Army Christmas appeal. (l-r) Jordan O'Reilly-Schwass, Lisa Bowie, Callum Rogers, Sophie Bowie, and Lydia Van de Castle.  Photo / Andrew Warner
As part of the Rotorua Daily Post’s Christmas Appeal reporter Michaela Pointon spent a busy – yet strangely therapeutic – afternoon checking out the Salvation Army foodbank operation and packing parcels with the staff and volunteers.

 Photo / Andrew Warner
As part of the Rotorua Daily Post’s Christmas Appeal reporter Michaela Pointon spent a busy – yet strangely therapeutic – afternoon checking out the Salvation Army foodbank operation and packing parcels with the staff and volunteers.

 Photo / Andrew Warner
Salvation Army Christmas appeal. Hana Seddon (left) and Darnielle Hoods.  Photo / Andrew Warner

Image 1 of 18: Rotorua Trust donate to the Christmas appeal. (l-r) Hana Seddon, Stewart Edward, and Darnielle Hoods. Photo / Andrew Warner

The appeal began in December against a background of increasing hardship for households as the foodbank needed to provide four times the food parcels it had in previous years.

However the people of Rotorua did not let the rising cost of living be a barrier to their generosity. Over the six-week appeal, schools, fire departments, businesses, families and individuals have given from their cupboards, shopping trolleys and bank accounts.

The appeal’s provisional tally already set a six-year record for community generosity with $92,059.30 worth of food items, toys, gifts and financial donations given over six weeks. Each item donated was valued at $2.50.

This was the best result since 2017 when the appeal was run in conjunction with Rotorua police and raised $82,080. Last year, a total of $76,500 was raised for the foodbank through cash and food donations.

The provisional tally was pending the count of donations received up to midday on December 23, including donations from Waikite Valley Hotpools’ Soak for the Salvation Army event which took place the night before.

Jordan O'Reilly-Schwass (left) and the team at Waikite Valley Hot Pools ran the last fundraiser for the 2023 Christmas appeal. Photo / Andrew Warner
Jordan O'Reilly-Schwass (left) and the team at Waikite Valley Hot Pools ran the last fundraiser for the 2023 Christmas appeal. Photo / Andrew Warner

Waikite Valley Hot Pools manager Jordan O’Reilly-Schwass said the business’ Soak for Salvation Army event had a “great turnout” of people with donations.

“It was good. We had a really nice evening and quite a few people came along. We had Christmas lights going and the decorations up.”

O’Reilly-Schwass said locals and farmers came to drop off donations even though they already had passes to the pools and did not go for a soak.

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“Tourists chucked some $10, $20 notes in.”

O’Reilly-Schwass said the cash donations on the night added up to about $500.

Seddon said she and her team were grateful for the donations from Waikite Hot Pools.

Next year, O’Reilly-Schwass said he and the Waikite Valley Hot Pools team planned to hold the event earlier in December.

“We’ve got a few ideas on how we could raise more donations.”

Maryana Garcia is a regional reporter writing for the Rotorua Daily Post and the Bay of Plenty Times. She covers local issues, health and crime and was this year’s Rotorua Daily Post Christmas Appeal coordinator.

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