Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Processing technology wins award

By David Porter
Bay of Plenty Times·
2 Jul, 2015 06:00 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Innovation in Export - Automation & Electronics NZ Ltd Glenn Purcell and Brian Smith.

Innovation in Export - Automation & Electronics NZ Ltd Glenn Purcell and Brian Smith.

Automaton & Electronics won the engineering innovation category at this year's Bay of Plenty ExportNZ Awards.

The firm has revolutionised log processing by using the latest camera and laser technology and has increased yields by at least five per cent over other technologies, the judging panel said.

The award was a strong endorsement of the Tauranga-based company's success in developing its export business after suffering from the effects of the global financial crisis.

"The recession really made us lift our game because at the time our domestic market was shrinking," said director Brian Smith, who co-founded the business with Tony Cable in 1986.

"We saw 35 sawmill closures in Australasia over a five-year period." Although Automation & Electronics continues to work with a number of New Zealand sawmills, and to provide process automation control systems for other New Zealand companies, including Dominion Salt and Bay of Plenty kiwifruit cool stores, the focus internationally has been on solid wood processing systems.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The firm had already begun partnering in 1998 with Wellington-based Windsor Engineering Group, which specialises in timber drying kilns and related products. In 2006 the two companies founded Windsor Technology Inc in the US. The new venture provides a range of lumber drying systems, peeler log conditioning systems, sawmill control and automation and in-kiln moisture content measuring systems.

Automation & Electronics has about 13 people working for it in the Bay, with one staff member in the USA.

The company specialises in design, programming and development of industrial control solutions and software for the solid wood processing industry throughout Australasia and the US and also provides installation services in Papua New Guinea, South Africa and Chile.

Advertisement
Advertise with NZME.

Key specialised products include 3D Laser scanning integrated into a full 3D model to optimise saw log breakdown and yield the best recovery from a log.

The system incorporates innovative simulation features.

"We use lasers to profile logs or boards in a sawmill to build up a 3D image of it then we run optimisation software, which considers all of the probable fits based on value or volume, then generates a solution," said Mr Smith.

Darryl Robinson, sawmill manager for Tenon Manufacturing Limited, a major Taupo-based wood products processor, said the bar was constantly rising when it came to optimising log recovery. Tenon uses an A&E Log View optimisation package on its Head Rig log breakdown.

Discover more

Accounting start-up 'growing really fast'

01 Jul 04:00 AM

"Every little bit of recovery helps in the sawmilling process," he said.

"Automation & Electronics has helped us and a lot of sawmilling companies around New Zealand with their systems and scanning equipment."

Save
    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

Weekend weather: Desert Rd reopens as winter blast arrives with snow and showers

Rotorua Daily Post

'Tragic consequences': Rhythm and Vines road-trip tragedy ends in court

Rotorua Daily Post

NZ's ugliest trophy? 105 year-old rugby cup on the line in Rotorua


Sponsored

Revealed: The night driving ‘red flag’

Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

Weekend weather: Desert Rd reopens as winter blast arrives with snow and showers
Rotorua Daily Post

Weekend weather: Desert Rd reopens as winter blast arrives with snow and showers

The State Highway 1 route through the centre of the North Island had closed due to snow.

08 Aug 10:21 PM
'Tragic consequences': Rhythm and Vines road-trip tragedy ends in court
Rotorua Daily Post

'Tragic consequences': Rhythm and Vines road-trip tragedy ends in court

08 Aug 08:20 PM
NZ's ugliest trophy? 105 year-old rugby cup on the line in Rotorua
Rotorua Daily Post

NZ's ugliest trophy? 105 year-old rugby cup on the line in Rotorua

08 Aug 06:00 AM


Revealed: The night driving ‘red flag’
Sponsored

Revealed: The night driving ‘red flag’

04 Aug 11:37 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP