"People who volunteer, for instance at Hospice - to drive patients to appointments or to help in the garden or to run the kitchen. Those sort of people are totally selfless and they operate under the radar.
"These organisations wouldn't run - they wouldn't be able to do what they do - if it weren't for volunteers. I think we're incredibly lucky to have these people in our communities," she said.
"They're not looking for recognition and they would probably be really embarrassed if you singled them out. But they just quietly go about helping other people."
Bailey has been involved with a number of groups over the years, including North Shore Hospice, Women's Refuge, the Muscular Dystrophy Association, World Vision and Seasons - a grief support programme for young people, run by the Anglican Church.
Growing up in Lower Hutt, she said her parents - Royal NZ Air Force Wing Commander Ian Morrison and Dinny Morrison, a homemaker - had always pushed the idea of being kind and selfless.
"There's a lot to be said for being kind. It's a funny old-fashioned word, but kindliness was always something that my dad talked about as being one of the key human attributes that he really wanted me to have.
"I've always been a firm believer that you get out of life what you put into it - not in any kind of monetary sense, but in putting your heart and soul into something. It's those people who I admire enormously."
Asked who her heroes were, she did not hesitate to name some of New Zealand's best: Dame Whina Cooper, Sir Peter Blake and Sir Edmund Hillary.
The Pride of NZ Awards is a joint initiative with The Hits radio station, TSB Bank, the Rotorua Daily Post, the NZ Herald and APN regional newspapers around the country.
Nominations are open until June 15, go to wwwprideofnzawards.co.nz.
