The tournament will involve 16 provincial men's teams and 10 women's teams.
Mr Rogers said it would be a real community event with local flavour.
"There will be hundreds of local volunteers, ball boys, and we are sourcing a lot of the entertainment locally," he said.
He said the profile of sevens rugby was increasing.
"With sevens in the 2016 Olympics, there will be players competing in this tournament that will go on to be in the Olympics so it's a great opportunity to see them at this level," he said.
There would be special ticket deals for Rotorua residents, he said.
The Bayleys National Sevens take place at the Rotorua International Stadium on January 18 and 19.
Tickets are available now from the Rotorua Convention Centre and from Ticketmaster.