He said he was working on policies around housing and homelessness and poverty was another problem he would be addressing.
"There is not just a housing problem, there is a housing problem and a homeless problem. We have come up with three ideas that haven't been thought of yet."
He said he would be revealing more of his strategies later.
"I've got some unique ideas."
Mr Rakei-Clark said he wanted to address problems with Rotorua's youth.
"We've let our children down."
Mr Rakei-Clark also wanted to take a hard line on drugs and introduce policies to rid Rotorua of methamphetamine (P).
"We have a tidal wave coming and it is that white stuff - P. I want that out of my town."
He said housing, drugs and poverty would be his three main focuses.
Mr Rakei-Clark also wanted to see more use of facilities such as the Rotorua International Stadium.
"Our town needs some direction."
Mr Rakei-Clark said he was born in Rotorua and while he spent two decades overseas he had returned to Rotorua to live.
He said he never considered running as a councillor and wanted the top job.
"I'm a businessman. I don't want to be a councillor. I'm used to sitting in the big seat giving directions."
Elections will be held in October by postal vote.